2.09.2006

TIP: Judo your Presentation

via PresentationZen
  • Strive for maximum effect with minimum effort: Make no mistake, "minimum effort" does not mean to slack off or give less than full commitment to the moment. Rather it implies the use of experience, intelligence, and skill. In the presentation context, it could translate into simple yet powerful visual support, a delivery style that makes complex data accessible without confusing, endless, overly verbose explanation. Sometimes, for example, a short story (minimum effort) can have a huge and lasting result (maximum impact).
  • Strive for mutual welfare and benefit: Presenters often seem focused only on their content from their point of view. Audiences - especially potential clients - want to know "what's in it for me?" Presentations should be two-way; they should be conversations. And while it sounds like a cliche in 2005, "win/win" should be the goal.
  • Strive for perfection as a whole person: ...in all our business dealings, including presentations, we must always embrace too the ideals of integrity, honesty, character, kindness, and so on. It is never just about winning the contract, as lofty a goal as that may seem at the moment... Think about the last challenging presentation you had that just did not go as well as you had hoped. Perhaps there was more "pushback" than you expected. Could you have done better by engaging your audience and answering the difficult questions while "reacting spontaneously and naturally without hesitation and without purposeless resistance"? In my experience, when I have received challenging questions from a skeptical or even hostile or aggressive person, a natural, non-aggressive response from myself always was more effective than showing any irritation or defensiveness. Butting heads is very easy to do, but usually leads to a sure defeat for us as presenters... "Victory over the opponent is achieved by giving way to the strength of the opponent, adapting to it and taking advantage of it, turning it, in the end to your own advantage."

Category: C++ Quant > Fix the Job You Got > Strength vs Weakness > Style vs Substance

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